The rules and theories for creating planograms are set under the terms of merchandising. Any other information deemed necessary or useful can be included. A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. Planograms are predominantly used in retail businesses. According to the Merriam-Webster Dictionary, a planogram is "a schematic drawing or plan for displaying merchandise in a store so as to maximize sales." The effectiveness of the planogram can be measured by the sales volume generated from the specific area being diagrammed. They are considered a tool for visual merchandising.
Planograms, also known as plano-grams, plan-o-grams, schematics, POGs or simply plans, are visual representations of a store's products or services on display. JSTOR ( January 2013) ( Learn how and when to remove this template message)Įxample of a planogram featuring textile products.Unsourced material may be challenged and removed.
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